Closeup of USF Sarasota-Manatee printed, die-cut booklets. The guidebooks are designed to play an important role in introducing USFSM's brand identity to prospective students.
Visuals & Messaging
The USFSM brand comes to life with a series of angled lines, bold typography, strong solid colors and dynamic photography.
Brand guidelines for primary messaging typography - University of South Florida (USF) Sarasota-Manatee

The key messaging centers on a sense of place through the word "here."

Printed Collateral
Printed collateral is an important part of a university's brand identity. I planned, designed and wrote each piece below: a set of three die-cut guidebooks for each prospective student audience (freshman, transfer and graduate students); a 40-page lookbook focused on photography and key messaging; and a custom package design to be filled with goodies for admitted students.
Page layout design in the USF Sarasota-Manatee university lookbook
Page layout and infographic design in the USF Sarasota-Manatee freshman guidebook
Page layout design in the USF Sarasota-Manatee freshman guidebook
Page layout design in the USF Sarasota-Manatee campus lookbook

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