Visuals & Messaging
The USFSM brand comes to life with a series of angled lines, bold typography, strong solid colors and dynamic photography.
The key messaging centers on a sense of place through the word "here."
Printed Collateral
Printed collateral is an important part of a university's brand identity. I planned, designed and wrote each piece below: a set of three die-cut guidebooks for each prospective student audience (freshman, transfer and graduate students); a 40-page lookbook focused on photography and key messaging; and a custom package design to be filled with goodies for admitted students.
