![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d0728981eb5e92bd83a3baa9d1cb0488/b8fe265e-ed89-4f57-8d39-f4350ee03ca5_rw_3840.png?h=efa552e3c768b96d21a0db6193c152da)
Visual identity - typography and colors
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d0728981eb5e92bd83a3baa9d1cb0488/5afd2e93-9728-4575-a2b9-2e84209a67d9_rw_1920.jpg?h=c09e4d96e371502cc9502f3022ed1160)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d0728981eb5e92bd83a3baa9d1cb0488/c7f282ad-5b06-460c-8eb5-2612598bf590_rw_1920.jpg?h=8e4a103506e5a88d51af23c00eb1b888)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d0728981eb5e92bd83a3baa9d1cb0488/4f6ea786-21f6-426b-8289-c84fc53ea3b8_rw_1920.jpg?h=d6508b3eecc4a9f4d6f57386045eb1c4)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d0728981eb5e92bd83a3baa9d1cb0488/480f2d18-8034-4dc5-a7a4-e14d8ef95d04_rw_1920.jpg?h=fcb9ad9ed0f60dd54b3fe312303c6bfc)
Brand in action
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d0728981eb5e92bd83a3baa9d1cb0488/f7db6232-87ba-45a2-824c-7c6fd2583d79_rw_1920.jpg?h=6f15a6131c5820492dc1258c6f7da54c)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d0728981eb5e92bd83a3baa9d1cb0488/7babb320-2cc0-4362-9934-37f6497567b2_rw_1920.jpg?h=15aebba42e9455c6459237e002073618)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d0728981eb5e92bd83a3baa9d1cb0488/bf297d99-dfe0-416d-9e58-62c28f9af446_rw_1920.jpg?h=31da02fbfd69020301f8000b0e438608)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d0728981eb5e92bd83a3baa9d1cb0488/2cbccf85-4b52-4728-b68b-8beabbed0443_rw_1920.jpg?h=91fcb60eda181040f7fc386c78188be6)
Original concepts. The concepts below build on the "citizen of the internet" theme through cursor, thumbprint, people and wifi line imagery.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d0728981eb5e92bd83a3baa9d1cb0488/722d97c5-9241-4e08-9613-d495b2c7c3f6_rw_3840.png?h=d50a337734ad33f838db163165aa0e74)
A native advertising company, Netizen sought a logo that encapsulated the meaning of their name: "citizen of the internet."