Brunch on the Bay 2019 Branding

Brunch on the Bay is an annual Sarasota event that raises scholarship funds for local college students. Having celebrated its 25th anniversary in 2018, the event organizers sought a fresh look for future years. The result is a logo that conceptualizes the ripple effect that scholarships have: they impact the student, whose graduation contributes to business growth and helps our community to thrive.

The logo depicts a graduation mortarboard at its center, with each ring representing the ripple effect of scholarships: first impacting the student, then businesses and our local community. Our community thrives when local students graduate, start their careers and give back to the community.

The lockup above pairs the logo with a tagline to illustrate what each of the three rings represents.

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